Margo vs ZoomInfo
ZoomInfo is built for enterprise teams hunting Fortune 500 contacts. Margo is built for teams that sell to local businesses — dentists, gyms, restaurants, agencies — and need fresh, affordable data they can act on today.
The price-per-lead math
$0.029
per verified lead
$29/mo
Starter: 1,000 leads/mo, no contract
$0.50–$2.00+
per verified lead (estimated)
$15,000–$40,000+/yr
Enterprise contract, annual commitment required
Feature by feature
Why teams switch to Margo
Enterprise pricing for SMB needs
ZoomInfo requires annual contracts starting at $15,000+. If you're selling to local businesses rather than Fortune 500 procurement teams, you're paying for data and features you'll never use. Margo starts at $29/month with no commitment.
ZoomInfo doesn't index local businesses
ZoomInfo is built around professional networks and company hierarchies. It doesn't surface the dentist on the high street, the independent gym, or the family-run restaurant — the exact SMBs that Margo is purpose-built for.
Immediate value, no sales cycle
Getting access to ZoomInfo means a sales call, a demo, a contract negotiation, and weeks of onboarding. With Margo you sign up, select your industry and city, and have 25 leads in under a minute.
Heard from teams who switched
"Our team was on a ZoomInfo contract but half our customers are local service businesses — plumbers, accountants, salons. ZoomInfo just doesn't have that data. Margo does."
Dan C.
Sales Director, software company
"We cancelled ZoomInfo and switched to Margo. The data quality for local businesses is far better and we're spending about 4% of what we were paying."
Sasha M.
Founder, B2B marketing agency
Ready to try Margo?
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