Margo vs Clay
Clay is an enrichment powerhouse for technical GTM teams. Margo is what you use when you need verified leads fast — no spreadsheets, no Clay tables, no weekly token burns.
The price-per-lead math
$0.029
per verified lead
$29/mo
Starter: 1,000 leads/mo, all features
$0.10–$0.50+
per verified lead (estimated)
$149–$800/mo
Explorer: 2,000 credits/mo (1 credit ≠ 1 lead)
Feature by feature
Why teams switch to Margo
Ready in 10 seconds, not 10 hours
Clay requires building enrichment tables, connecting data sources, and running workflows. Margo lets you type a niche and get 5,000 verified leads before your coffee cools.
Costs you can predict
Clay charges credits for every enrichment step — email lookups, phone lookups, verification all cost extra. Margo bundles everything into a flat monthly price.
No technical team required
Clay shines when you have engineers building GTM infrastructure. Margo is built for sales reps, freelancers, and small agencies who need results without DevOps.
Heard from teams who switched
"Clay is incredible if you have time to build tables. I needed leads last week. Margo had me prospecting in 90 seconds."
Marcus D.
Freelance B2B consultant
"We tried Clay for three months. The credit math never added up and setup was a full-time job. Margo is just... simple."
Sophie K.
Sales lead, SaaS startup
Ready to try Margo?
Get your first 25 leads free — no credit card required.