Margo vs Apollo.io
Apollo is great for enterprise B2B pipelines. Margo is built for teams that need local business leads and B2B in one place — without the enterprise price tag.
The price-per-lead math
$0.029
per verified lead
$29/mo
Starter: 1,000 leads/mo
$0.08–$0.25
per verified lead (estimated)
$49–$149/mo
Basic: limited exports, credits expire
Feature by feature
Why teams switch to Margo
Local + B2B in one tool
Apollo focuses on professional databases. Margo gives you both: verified Google Maps business owners and LinkedIn decision-makers in the same dashboard.
No credit expiry anxiety
Apollo credits expire monthly — unused credits are gone. Margo rolls over 50% of unused credits to the next cycle automatically.
Price you can actually justify
Apollo's entry plans come with hard export caps and costly add-ons for email verification. Margo includes email verification from Professional upward.
Heard from teams who switched
"We were paying $149/month on Apollo and still hitting export limits. Margo gives us more leads per dollar and the rollover is a game-changer for slow months."
Jamie L.
Head of Growth, agency
"Margo's local business data is something Apollo just doesn't have. We run outreach for restaurants and salons — Margo was the obvious switch."
Priya S.
Freelance sales consultant
Ready to try Margo?
Get your first 25 leads free — no credit card required.