What you can automate
CRM auto-fill
Every new Margo lead creates a contact record in HubSpot, Pipedrive, or Salesforce with email, phone, address, and review score populated.
Outreach tool trigger
New leads from a search can trigger an email sequence in Instantly or Lemlist without CSV downloads or imports.
Slack notifications
Alert your sales team whenever a new batch of local business leads is ready, including lead count, category, and location.
Google Sheets logging
Append leads to a master Google Sheet, sorted by review score, with email verification status flagged automatically.
Multi-step enrichment
Use Margo for discovery, pass leads to Clay or another enrichment tool, then push qualified records to your CRM.
Setup overview
- 1Create a Zapier account.
- 2In Margo, copy your webhook or API destination URL.
- 3In Zapier, create a new Zap with Webhooks as the trigger.
- 4Paste your Margo webhook URL.
- 5Select your action app and map lead fields.
- 6Test with a Margo search and confirm leads flow to your destination.
Frequently asked questions
Does Margo have a native Zapier app?
The current connection works through Zapier Webhooks. A native Zapier app is planned, but webhooks already support practical lead routing.
Which Margo fields are available in Zapier?
Business name, email, phone, website, address, LinkedIn, Facebook, Instagram, Google Maps URL, review score, raw review count where available, and verification status.
Does this work on the Starter plan?
Zapier-style workflows can use exports on paid plans. Full API automation is available on Business.