Review Data as a Prospecting Signal
Most salespeople ignore review data. That's a mistake. A business's Google review score and review count tells you a lot about their situation — and how likely they are to need what you're selling.
Decoding Review Scores
| Score | What It Signals | Outreach Opportunity |
|---|---|---|
| 4.5–5.0 | Established, confident | Premium offers, growth tools |
| 3.5–4.4 | Growing, room to improve | Reputation management, marketing |
| 2.5–3.4 | Struggling, likely frustrated | Operational tools, quick wins |
| Under 2.5 | Crisis mode | Avoid unless you solve reputation directly |
Review Count as a Size Proxy
Review count correlates with customer volume. A restaurant with 800 reviews is doing much more business than one with 20. Use this to estimate business size without needing revenue data.
Using Review Recency
Recent reviews indicate an active business. Businesses with their last review from 18 months ago may be declining or closed — worth filtering out.
Building Segments Around Review Data
With Margo, you can filter leads by review score. A few high-value segments to build:
- "Ready to grow" list: 4.0–4.5 stars, 100+ reviews, has a website
- "Needs help" list: 3.0–3.9 stars, any review count, no clear marketing presence
- "Established" list: 4.5+ stars, 200+ reviews — for premium-tier offers
Conclusion
Review data is free, publicly available, and deeply informative. Use it as a prospecting signal and you'll build sharper lists with fewer wasted touches.