1. Niche Down Your Targeting
Instead of targeting all restaurants, try 'pizza restaurants' or 'vegan cafes'. Specificity dramatically improves response rates.
2. Layer Location + Category
Combine city-level targeting with niche categories for highly relevant lists. A roofing contractor in Austin has very different needs than one in Seattle.
3. Prioritise Leads with Websites
Businesses with websites are more likely to have marketing budgets. Use Margo's filters to surface leads with web presence.
4. Check Review Scores
High-review businesses are established and more likely to respond. Filter for businesses with 4+ stars.
5. Export and Enrich
Export your leads and use Margo's data as a starting point. Cross-reference with LinkedIn or company websites for the warmest outreach.
Conclusion
Smart targeting beats volume every time. These five tactics will make your outreach sharper and your conversion rates higher.